Tim McGraw, Dierks Bently, Gary Allan, and Billy Ray Cyrus are among the country acts showing their support for military families by recording public service announcements to encourage those who have mental health concerns to seek help. The campaign, called "This Country Cares,” was created in reponse to the growing number of soldiers taking their own lives. According to statistics, last year the U.S. lost more troops to suicide than to combat. On average, 18 American veterans take their own lives every day.

Annual surveys have shown that 92 percent or more of American military families believe that the country does not understand or appreciate their service and sacrifice.