World's First Beer Deodorant: Cosmetics Business magazine says Fussy is launching the world's first beer deodorant. The roll-on has hints of hops and tropical fruits. The Brewdog Brewery helped Fussy create the $18 deodorant. Fussy says, “For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favorite tipple? Why not do both.”