Perfume Survey

A new survey by The Perfume Shop reveals that 47% of women have forgotten to wear or pack their perfume when heading out, leaving them feeling annoyed (24%) and unprepared (18%). Other findings:

- 74% of women wear perfume on a regular basis

- 45% of Gen Z and millennials say being complimented on their fragrance the best physical compliment they can receive

- 10% of women have canceled a date because they forgot their perfume 

- top ways perfume makes a woman feel … fresh (50%), confident (41%) and attractive (29%). 


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