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Froggy 99.9 - Delmarva Country
 
Dave Hovel

Study Shows Coffee Increases Impulse Buying

Sep 18, 2024

The Focus News says University of South Florida researchers have found that shopping after drinking coffee leads to people spending 50% more and buying unnecessary items. Caffeine helps release dopamine which causes impulsivity and reduced self-control. Caffeinated shoppers often buy non-essential items over practical ones. 


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