A new study by the University of Strathclyde reveals that pets are more influential than humans when it comes to advertising. Study findings:
- Pet influencers offer sincere endorsements due to their trustworthiness
- pet influencers are 40% more trustworthy than human influencers
- Pets are seen as genuine and free from hidden agendas, making them more relatable
- Consumers are more influenced by pets due to their present-focused mentality
- Petfluencers do not face issues like envy, jealousy, elitism, or materialism.
- Petfluencers are valued for their lack of hidden intentions.