A new survey by Empower Research reveals that 43% of Gen Z’ers and 32% of Millennials plan to eat pizza instead of barbecue on July 4th. Other findings
- 68% of Americans say July 4th cookouts are more expensive to host this year
- 38% of Americans will spend more on their Fourth of July celebration this year than last year
- 43% of Americans have asked their Fourth of July guests to bring something to their celebration this year
- 34% of Americans won't be hosting a Fourth of July celebration this year in order to save money