A recent survey by the Pew Research Center reveals that 40% of people have taken at least one step to look younger. Other findings:
- 27% of people have colored their hair specifically to look younger
- 45% of women have colored their hair to cover grays, compared with 8% of men
- 73% of women have either colored their hair or would consider doing so, compared with 29% of men
- 5% of Americans have actually received nonsurgical cosmetic procedures specifically to look younger
- 20% of upper-income women have received nonsurgical cosmetic treatments