A new survey by Lending Tree reveals that 44% of shoppers are buying more store brands/generic brands to save money. Other findings:
- 38% of people only purchase whats on their grocery list to save money
- 59% of people are cutting back on eating out in order to save money
- 74% of people say the cost of groceries is making them feel anxious
- 26 of people are using more coupons to save money