A new survey by Talker Research reveals that 47% of coffee drinkers go to bed earlier just so they can have more time for their morning coffee. Other findings:
- 93% of people make their own coffee every morning
- 73% of people believe that having a quality cup of coffee impacts how successful their day is going to be
- the average person drinks 2.5 cups of coffee a day.
- 50% of people would be willing to be late for work to enjoy the perfect cup of coffee
- the average coffee connoisseur spends 10 minutes every morning sipping and enjoying their coffee