A new survey by The Perfume Shop reveals that 47% of women have forgotten to wear or pack their perfume when heading out, leaving them feeling annoyed (24%) and unprepared (18%). Other findings:
- 74% of women wear perfume on a regular basis
- 45% of Gen Z and millennials say being complimented on their fragrance the best physical compliment they can receive
- 10% of women have canceled a date because they forgot their perfume
- top ways perfume makes a woman feel … fresh (50%), confident (41%) and attractive (29%).