Age defines where we shop.

posted by Dave -

             

There's no official moment when you "grow up," but this could be a good unofficial sign:  You've grown up when you stop having to build your own furniture.

According to a new study, people are most likely to shop at Ikea when they're 24 . . . and 30% of Ikea's customers are between 24 and 30.  So when do you outgrow it?  At 34.

That's when you start transitioning to places like West Elm, Crate & Barrel, and Williams-Sonoma.

Then, in your 40s, you start hitting Restoration Hardware and Pier 1 Imports.

Eventually, though, you stop focusing on buying furniture and stuff for your home . . . and you just start going to hardware stores.  You're most likely to go to Home Depot when you're 48 . . . and Lowe's when you're 54. 

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Dave Hovel

Dave Hovel

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