The 10 that people want most are: Amazon . . . Visa . . . Walmart . . . American Express . . . iTunes . . . Starbucks . . . Target . . . eBay . . . Google Play . . . and Sephora.
In other words, in most cases, people want gift cards that are as GENERIC as possible so they can use them for a whole range of different stuff.
The 10 LEAST popular gift cards are: H&M . . . Michaels . . . Forever 21 . . . American Airlines . . . Old Navy . . . Apple Store . . . Hobby Lobby . . . Shell . . . Cinemark . . . and Cabela's.
(WalletHub)